Case Study: 400% Increase in Phone Calls​


An Air Conditioning Contractor Wanting More Quality Phone Calls

Our client is an air conditioning contractor who had been using hipages and yellow pages with no success, spending money on advertising and seeing no real results. He came to Local Lead Booster with a website that had very basic SEO done, hoping we could drive more traffic and increase phone calls for split & ducted air conditioning installations.

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The outcome after 6 months of SEO work – 400% increase in phone calls. 


Increasing Quality Phone Calls of High Paying Customers

The customer was after more quality phone calls specifically targeted towards air conditioning installations around Sydney.


The Strategy We Used To Achieve the Clients Desired Results

Local Lead Booster sat down with the client to discuss his major issues with the leads he was currently buying, his goals, and expectations for what he was after for his business and how we could help.

We tailored a 6 month SEO strategy to his need of wanting more quality Split System and Ducted Air conditioning leads around the Eastern suburbs of Sydney. We also took into account his budget of $1500 per month with a time frame of 6 months to reach the desired outcome of top rankings around the Eastern Suburbs of Sydney.

Optimising The GMB

With the top 3 Google My Business listings driving majority of phone calls, we decided this was the perfect place to begin the campaign. Plus we also identified some quick wins to get the campaign rolling. 


CRO Best Practices

Whats the point of having a website that gets traffic but no phone calls? Therefore we implemented conversion rate optimisation best practices.


On-page SEO

On-page SEO is a vital part to ranking in the Google Maps listings & search results page. We rebuilt the foundation of the website to set it up for success. 


Off-page SEO

Once the clients website was setup for success we then implemented a back linking strategy to match the top 10 competitors backlinks in the area. 



The Outcome After 6 Months

After 6 months of working with the client we well exceeded the desired outcome by increasing phone calls by 400%, website traffic increased by 215%. The reason this SEO campaign has been so successful is due to the high focus on Google My Business. We increased rankings for the search terms around “Air Conditioning Installation” to top 1 – 3 positions when searching from locations around the Eastern Suburbs of Sydney (see map of GMB rankings on the right).

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Maps Rankings For Search Term “Air Conditioning Installation Sydney”

% Increase In Phone Calls
% Increase in Website Traffic
Top 10 Keywords For Suburbs


Client's Testimonial

Juliet Crupi

Special Needs Tutor, NYC
Great work! Friendly, knowledgeable and professional. Tom gave me the results I was looking for in the NYC market.

William Livingston

Festoon Lighting Sydney
Tom is your go to for SEO. Communication is amazing and he is not only good for google rankings but offers really good digital marketing advice in general! As a busy business owner who wanted to put the effort into my online presence Tom was the perfect person that I could confidently delegate the work to. Highly recommend!

Angie Wing

Human Potential Coach
Loved working with Tom! He is so knowledgeable and able to think outside the box to apply his knowledge across any type of industry. He’s also a great guy and so easy to work with. Better act soon, I will hire him full time as soon as I can!
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